Target Audience

Our target audience for "Dai (beloved one)" is the age group 15. We decided on the 15 because we felt it was a movie our age group would appreciate (our age group being 16/17). It has a relatively simple story line, it has a mature humour, and it has very little gore. The idea that we would have little gore wasn't a conscience decision, but as we discussed the idea we realised that it would push the film more into the genre of horror rather than thriller, it may have put off any potential older market (25-30 etc) and it would have pushed the rating up to an 18, which would mean people of our age wouldn't be able to watch it.